IN PURSUIT OF
IN PURSUIT OF
World Class Design
We're curious about design.
Design that impacts the world
We're curious about design.
Design that impacts the world
And the designers who make it.
And the designers who make it.
Designers serve.
Designers solve.
Designers shifts systems.
From Nairobi to New York.
From Lagos to Lisbon.
From ideas to infrastructure.
Designers move culture.
Designers move markets.
Designers move people.
World Class isn’t a flex.
World Class is design with global reach and local respect.
If your work dares to cross borders
If your design earns its relevance
If you care about impact, not just aesthetics
Welcome. Akwaaba. Mauya. Sawubona.
You’re already one of us.
Designers serve.
Designers solve.
Designers shifts systems.
From Nairobi to New York.
From Lagos to Lisbon.
From ideas to infrastructure.
Designers move culture.
Designers move markets.
Designers move people.
World Class isn’t a flex.
World Class is design with global reach and local respect.
If your work dares to cross borders
If your design earns its relevance
If you care about impact, not just aesthetics
Welcome. Akwaaba. Mauya. Sawubona.
You’re already one of us.
Designers serve.
Designers solve.
Designers shifts systems.
From Nairobi to New York.
From Lagos to Lisbon.
From ideas to infrastructure.
Designers move culture.
Designers move markets.
Designers move people.
World Class isn’t a flex.
World Class is design with global reach and local respect.
If your work dares to cross borders
If your design earns its relevance
If you care about impact, not just aesthetics
Welcome. Akwaaba. Mauya. Sawubona.
You’re already one of us.
Meetups.
Conferences.
Design Events
That impact the World
Meetups.
Conferences.
Design Events
That impact the World
Upcoming Meetups
Upcoming Meetups
Paris: How to Say No Without Burning Bridges
Pizzeria Don Peppino - 13 rue Sainte Croix, 34000 · Montpellier
Thursday May 15, 2025
6:30 PM - 8:00 PM
Paul Menant
Founder Design Club
Paris: How to Say No Without Burning Bridges
Pizzeria Don Peppino - 13 rue Sainte Croix, 34000 · Montpellier
Thursday May 15, 2025
6:30 PM - 8:00 PM
Paul Menant
Founder Design Club
Paris: How to Say No Without Burning Bridges
Le crocodile - 6 rue Royer Collard · Paris
Thursday May 22, 2025
6:30 PM - 8:00 PM
Paul Menant
Founder Design Club
Paris: How to Say No Without Burning Bridges
Le crocodile - 6 rue Royer Collard · Paris
Thursday May 22, 2025
6:30 PM - 8:00 PM
Paul Menant
Founder Design Club
Upcoming Conferences
Upcoming Conferences
World-Class Design Conference
March 2026
Johannesburg
World-Class Design Conference
March 2026
Johannesburg
World-Class Design Conference
March 2026
Johannesburg
Africa is the birthplace of many things.
Including World Class Design.
From fintech in Lagos to eCommerce in Nairobi.
From taxi apps to global systems thinking.
March 2026 in Johannesburg, we’re bringing together the designers, builders, and believers shaping what the world calls “next.”
Talks. Workshops. Real talk.
No gatekeeping. No buzzwords. Just bold ideas, local truths, and global ambition.
Stay up to date
Africa is the birthplace of many things.
Including World Class Design.
From fintech in Lagos to eCommerce in Nairobi.
From taxi apps to global systems thinking.
March 2026 in Johannesburg, we’re bringing together the designers, builders, and believers shaping what the world calls “next.”
Talks. Workshops. Real talk.
No gatekeeping. No buzzwords. Just bold ideas, local truths, and global ambition.
Stay up to date
Africa is the birthplace of many things.
Including World Class Design.
From fintech in Lagos to eCommerce in Nairobi.
From taxi apps to global systems thinking.
March 2026 in Johannesburg, we’re bringing together the designers, builders, and believers shaping what the world calls “next.”
Talks. Workshops. Real talk.
No gatekeeping. No buzzwords. Just bold ideas, local truths, and global ambition.
Stay up to date
The Podcast
The Podcast
Design Questions.
Design Questions.
Questioning Design.
Questioning Design.
Yes. This is another podcast about product design.
No. We're not having the same old discussions. Like you, we're also tired of hearing the usual people saying the usual things.
Yes. This is another podcast about product design.
No. We're not having the same old discussions. Like you, we're also tired of hearing the usual people saying the usual things.
Last 3 Episodes
Last 3 Episodes
Our Offices
North America
Ottawa, Canada
Europe, Middle East, Africa
Montpellier, France
Our Offices
North America
Ottawa, Canada
Europe, Middle East, Africa
Montpellier, France
Our Offices
North America
Ottawa, Canada
Europe, Middle East, Africa
Montpellier, France
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
© World-Class Design 2025
© World-Class Design 2025