Idea → World Class Design
Idea → World Class Design
For startups who need mobile and web product design
For startups who need mobile and web product design
You've got a great app idea.
But no idea about app design
You've got a great app idea.
But no idea about app design
Maybe you've tried AI-generated designs? But they lack that human sense of … taste
Maybe You've already built something that works. But now you need it to work beautifully?
You don't want your app to look like something off the shelf.
Sound familiar?
We get it. That's why we're here.
To get you from Idea to (Great) Design.
We're perfect for:
Startups chasing product-market fit, with budgets starting from $10k.
Incubators turning ideas into investable realities.
Smart VCs wanting to boost portfolio valuation through exceptional UX and product design.
We're trusted by:
Trusted by
Cheap design costs more
Cheap design costs more
Ever tried cheap sushi?
Exactly.
Cheap product design is the same.
Sure, scrappy design feels great initially—until your users churn, your conversions tank, and your investors start asking questions you can't answer.
Ever tried cheap sushi?
Exactly.
Cheap product design is the same.
Sure, scrappy design feels great initially—until your users churn, your conversions tank, and your investors start asking questions you can't answer.
Design is global.
User Experience is local
Design is global.
User Experience is local
Do your users browse on 4K screens using gigabit fiber? Or do they buy data 50MB at a time for small screens. Knowing this difference matters to the success of your product.
We've designed successful products on three continents for users with differing local needs. Lean on our experience. It's a shortcut to your success.
Do your users browse on 4K screens using gigabit fiber? Or do they buy data 50MB at a time for small screens. Knowing this difference matters to the success of your product.
We've designed successful products on three continents for users with differing local needs. Lean on our experience. It's a shortcut to your success.
Let's talk money.
Up front.
Let's talk money.
Up front.
Because we know that cash is critical to you.
Because we know that cash is critical to you.
Monthly Product Retainers (from $6k/month)
Daily dedicated design support (like having your own in-house UX team, without the payroll).
Unlimited revisions—until you're thrilled.
Pause anytime—no penalty, no questions.
Transparent, flat-rate billing—never a surprise charge.
Free initial onboarding and setup (saving you $1,000 upfront).
Monthly Product Retainers (from $6k/month)
Daily dedicated design support (like having your own in-house UX team, without the payroll).
Unlimited revisions—until you're thrilled.
Pause anytime—no penalty, no questions.
Transparent, flat-rate billing—never a surprise charge.
Free initial onboarding and setup (saving you $1,000 upfront).
One-time Fixed Projects (from $10k)
Transparent payment structure: 50% upfront, 25% on design approval, 25% on final delivery.
Dedicated project manager—zero headaches, total clarity.
Unlimited revisions within the project scope—ensuring satisfaction every step.
Free follow-up consultation to maximize your UX investment.
OK, so you have 3 options
OK, so you have 3 options
Go cheap – and deal with expensive consequences later.
Do nothing – and watch competitors move ahead.
Contact us – schedule a risk-free consultation and find out how we can help.
What's easiest for you?
😉 👇🏾
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
Experienced.
Designers.
Guidione.
Farai.
We’re a product design duo with 25+ years of experience turning complexity into clarity.
From Shopify to Standard Bank, we’ve led teams, scaled systems, and shipped enterprise software across continents.
We thrive in fast-moving environments—building MVPs, internal tools, and platforms that last.
We bring strategy, systems thinking, and sleeves-rolled-up execution.
Guidione Machava
Co-Founder & Product Design Lead
Guidione Machava is a product designer with 10+ years of experience turning complex ideas into usable, impactful tools.
From MVPs to enterprise platforms, he’s designed for startups, global orgs, and high-growth teams—including blockchain products at Shopify and digital systems for emerging markets at the World Bank.
He’s also played product manager, leading cross-functional teams across three continents.
Founder of World-Class Designer School and author of Design Sutra, Guidione brings systems thinking, sharp execution, and a global perspective to every build.
Farai Madzima
Co-Founder & Head of UX Strategy
Farai Madzima is a UX strategist with 15+ years of experience designing enterprise software that scales and simplifies.
At Shopify, he helped launch Shopify Balance Mobile and led UX for Shopify Capital ($5B+ in SMB loans). Before that, he built and led Standard Bank’s UX team across 18 African markets.
He’s the founder of Pixel Up! and a sought-after speaker at global events like IXDA and Leading Design.
Farai brings systems thinking, inclusive strategy, and practical leadership to teams building complex, high-impact products.
© World-Class Design 2025